Privacy Policy

Effective Date: September 2026
Last Updated: September 2026

Privacy Policy

At New Avenue School, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website or contact us.

We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Data Controller:
New Avenue School

62 The Avenue

Southampton

Hampshire

SO17 1XS

Telephone: 02380 011631
Email: admin@newavenueschool.co.uk

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.

What Information We Collect

Depending on how you use our website, we may collect the following information:

Information you provide to us

Your name
Email address
Telephone number
Postal address (where provided)
Information included in enquiry forms
Information provided when requesting a prospectus or arranging a visit
Any information you voluntarily provide when contacting us

Information collected automatically

When you visit our website, we may automatically collect:

IP address
Browser type and version
Device information
Pages visited
Time spent on pages
Date and time of your visit
Website usage statistics through analytics cookies (where consent has been given)

How We Use Your Information

We use your personal information to:

Respond to enquiries.
Arrange school visits or meetings.
Provide information about our school and services.
Communicate with prospective parents, carers and professionals.
Improve our website and user experience.
Maintain the security of our website.
Meet our legal and regulatory obligations.

We will only use your information where we have a lawful basis for doing so.

Our Lawful Bases for Processing

Under UK GDPR, we process personal data using one or more of the following lawful bases:

Consent
Legitimate Interests
Legal Obligation
Performance of a Contract (where applicable)

Contact Forms

If you submit an enquiry through our website, we will use the information you provide solely for the purpose of responding to your enquiry and providing the information or assistance requested.

Cookies

Our website uses cookies to improve your browsing experience.

Cookies may be used to:

Remember your preferences.
Analyse website traffic.
Improve website performance.
Support essential website functionality.

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

You can control cookies through your browser settings at any time.

Analytics

We may use website analytics services to understand how visitors use our website. These services collect anonymous or pseudonymised information such as:

Pages visited
Time spent on the website
Device type
Browser information

This information helps us improve our website and services.

Sharing Your Information

We do not sell your personal information.

We may share information with trusted service providers who support the operation of our website or school, including:

Website hosting providers
IT support providers
Email service providers
Analytics providers

These organisations only process your information on our behalf and under appropriate contractual safeguards.

We may also disclose information where required by law or to protect our legal rights.

Data Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse or disclosure.

However, no internet transmission can be guaranteed to be completely secure.

How Long We Keep Your Information

We retain personal information only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting or regulatory requirements.

Enquiries received through the website are normally retained for no longer than necessary unless they become part of an admissions process or another ongoing relationship with the school.

Your Rights

Under UK GDPR, you have the right to:

Access your personal data.
Request correction of inaccurate information.
Request deletion of your personal data in certain circumstances.
Restrict processing.
Object to processing.
Request transfer of your data (where applicable).
Withdraw consent at any time where processing is based on consent.
Lodge a complaint with the Information Commissioner's Office (ICO).

Information Commissioner's Office

If you are unhappy with how we handle your personal data, you have the right to complain to the Information Commissioner's Office (ICO).

Website: www.ico.org.uk

Telephone: 0303 123 1113

Third-Party Websites

Our website may contain links to external websites. We are not responsible for the privacy practices of other organisations and encourage you to read their privacy policies.

Children's Privacy

As an independent special school, protecting children's personal information is extremely important to us.

Our website is intended primarily for parents, carers, professionals and prospective families. We do not knowingly collect personal information directly from children through our website without appropriate consent.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our services.

The latest version will always be available on this website.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact:

New Avenue School

62 The Avenue

Southampton

Hampshire

SO17 1XS

Telephone: 02380 011631
Email: admin@newavenueschool.co.uk